While PSO2 has been among the most successful titles

So their fear is quite valid, of PSO2 Meseta contents being altered too much like oriental (SEA) release, but he does have to observe why why it failed in a wider view, not simply only PSO2's case. "We noticed a lot of players say they have been waiting eight long years for this release. [laughs] So we were really happy about that."

SEGA didn't just wait to attract PSO2 to the west. Remember that there were strategies to localize the game early on, but for one reason or another the project was scrapped until recently. The pso2.com webpage was active as early as 2012, revealing teasers and other information on the match with a big"COMING SOON" plastered on the page. SEGA announced plans to localize PSO2 only days after the JP launch, hoping to launch in 2013. The page had no upgrades whatsoever and was eventually removed late 2017. Come a year ago, all of a sudden SEGA announces PSO2 coming to the west onto Microsoft's platform. With a little bit of digging, we can piece together what may have happened.

Hosting and making an MMO isn't cheap. Even if the dev work is already done, you still will need to get a translation group, customer service servers and servers to host the game. What occurred to SEGA that they had to cut financing for the localization project? Our first hint is that Atlus was in danger after its parent company filed for bankruptcy back in June of 2013. The company to purchase Atlus was none apart from SEGA. Even with the firm being held alfoat by SEGA, the business required to make revenue. Cue the milking of popular names Persona 4 and 3. It could be that the localization project for PSO2 was cut in favor of buying Atlus and funding their projects. Regardless of what actually happened, we could see that SEGA has otherwise been on a downward tendency financially over the past decade. It is possible to have a peek at the printed financial reports on your own. While PSO2 has been among the most successful titles, it doesn't cost as much to maintain it in JP compared to hiring a new team and establishing new infrastructure to get it localized. It could be a massive threat for SEGA to attempt to force the game to the west. The need is still, but with all these foreigners already playing the JP servers, SEGA may have been and determined it wasn't necessary to attempt to create that push. The failure of this SEA server did not assist with this choice, even when cause falls upon Asiasoft's poor handling of this match.

We now know that the foreign population on the JP servers is tiny when compared with the population playing on the NA servers, however, hindsight is 20/20. Speaking of 2020, enter Microsoft. A number of years ago, Microsoft opens up Azure for gaming. While we do not know who , it's very clear that there was an agreement between both businesses: Microsoft can fund the PSO2 localization job in exchange for SEGA utilizing and testing Microsoft's platform. The rest is now history. SEGA didn't wait because they wanted to. For one reason or another, they couldn't bring pso2 sales to the west till Microsoft swooped in.