EA has already experienced great success with FIFA Mobile
- Apr 8, 2021
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Even popular sports games such as EA's NHL franchise saw growth last quarter with FIFA Coins engagement from the match up 13 percent. "Our fans are now telling us that they need more of what EA Sports can provide," Wilson said. "They are playing our games than ever before. They are spending more time with our articles. And they're connecting with each other, the playersteams and sports that they love through our adventures.
Launching new sports games.Soccer is the planet's most popular game, and there is no better way to capitalize on that curiosity than simply by releasing more adventures on the largest and fastest-growing gaming platforms, which are cellular devices. EA has already experienced great success with FIFA Mobile at Asia in which the sport has 21 million players. But there's more to come.
It only recently announced a new license expansion with the Union of European Football Associations (UEFA), that's the governing body of European soccer. As part of the agreement, EA will launch several mobile offerings inside the FIFA franchise, such as a free-to-play PC variant. The company believes these games could reach 80 million gamers in over 15 nations. Glu Mobile will help expand EA Sports franchises on cellular, provided the achievement Glu Sports has experienced its Harness Sports Baseball franchise.
Wilson stated on the recent earnings call this is only the start. EA is currently relaunching its school soccer franchise, which is presently under development. There is also an expansion in another game, which Wilson wouldn't name, starting next year.
What is the monetary opportunity?EA estimates that the worldwide marketplace for sports video games is around $11 billion with $7 billion on games the console and PC, while the market for cellular is around $ 4.3 billion. For perspective, EA's total bookings are anticipated to reach $6.1 billion in fiscal 2021 (which ends in March), meaning the chance to cheap FIFA Mobile Coins gain more market share in sport is a major growth opportunity.